Can’t go too extreme. can’t go too ZEN. you can do anything WITH THE NEW PHILIPS GO SPORTS HEADPHONEs. where ever you go, they go with you.
Together with agency Twofish we worked on the campaign for Philips new GO Sports Headphones. The aim of the campaign was to highlight the everyday athlete. Not the professional sportsmen and women and ‘perfect’ models, but to emphasize the recognisability of the normal athlete.
- TP Vision
A sporty, high energy and rhythmic music track was the perfect basis of this video. Sports and music GO together!
We sourced and shot all the footage. We selected that sporty spirit. We gave it a tasty typographic treatment with an explosive edit and combined it all. What we ended up with is an action-packed video where on-screen text adjusts to the scene dynamically and your eyeballs get an exercise.