The Improve Foundation asked us to create an animation to educate the poorest people of West Africa about dental care. To support their goal to start up or renovate over 30 dental clinics and offer over 500.000 people with better oral care in the neediest regions of Africa. They asked us to create an explainer animation that will be shown at narrowcasting screens in all their clinics.
- The Improve Foundation
The Improve Foundation was founded to make oral care accessible to everyone. Our goal was to create an explainer animation that is both fun & educational to watch and accessible for people who can’t read. Since the video will be used all over West Africa, where the poorest of poor often are often illiterate and speak many different languages and dialects, the video doesn’t use any text or a VO. In these countries people only visit the dental clinic when they have a serious, sometimes even life-threatening, disease that could have been prevented with better oral care. The main focus of the video is that brushing your teeth with fluoride toothpaste helps to lower the risk to most dental diseases.
The full animation is divided in multiple chapters. The first scenes are focussed around educating why and how to brush your teeth. The second chapter talks about common dental diseases like caries, dental abscess and periodontitis and how brushing your teeth can help prevent those diseases. The final chapter is focussed on eating habits and the daily routine of people. You can watch the full 5 minute video here:
Full length explainer animation
Since the target audience of this animation are people who live in West Africa, we wanted the characters in the animation to be a positive representation of them. We chose a style that is both fun & entertaining, but still has enough realistic human features to create an empathetic response with the viewers. We wanted to create scenes that are both fun to watch and still relatable for the target audience.
Instead of a clinical / medical approach, we chose a very vibrant, fun & playful design. To help build a positive association with dental care as part of your daily routine, instead of something you only think about when you have a problem. When people visit the clinics they’re often waiting for many hours in the waiting rooms, the almost 5 minute animation also serves as an educational distraction of the environment.
- The Improve Foundation
The video will reach thousands of people each year who have no basic knowledge of personal dental care whatsoever. We highly recommend to take a look at stichtingimprove.nl if you want to know more about the foundation, it’s projects and how you can support them to end the dental inequality!
Would you like to get more information about explainer animations and/or 2D animation productions? Send an email to email@example.com and let’s create some motion magic together!