We love sneakers! So we couldn’t be more excited to work for a brand like foot locker.
Vorm Productions asked us to produce the holiday campaign assets for the instore displays in the Foot Locker stores in Europe. Foot Locker already had a photoshoot with all the products and asked us to put our motion design magic onto it.
- Foot Locker
- Vorm Productions
Every photo is cut out into multiple layers and placed into 3D space, combined with a camera it creates a parallax effect. Together with some 3D camera transitions, too many compositing overlays mixed with some motion graphics you get a very next level slideshow to showcase the latest products.
After we created the main video, they also asked to create a special version for all Nike products. We build the videos for vertical portrait and normal horizontal 16:9 instore promotion displays. Besides the digital signage the videos we’re also used for online and social promotions.