Fidelio T2 & L4
For Philips TV & Sound we were asked to create feature product videos for the Fidelio T2 True Wireless earbuds and the Fidelio L4 Noise Cancelling headphones. The Fidelio range audio products are the high-end products of Philips TV & Sound with the focus on a premium / crafted feel. Combining CGI product visuals with real people in a treatment that is focussed on showcasing the main features of both products.
Credits
- Client
- Philips TV & Sound
- Agency
- Twofish
- Production
- Superbeing
Noise Cancelling Pro+, Bluetooth Auracast, Bone conducting AI Microphones, etc. The goal of these videos is to highlight and showcase the main USP’s of each product to the consumers. These videos are used on sales partner websites, product pages and even social media. Our target was not only to inform the viewers of the different product features, but also strengthen the Fidelio brand and make it stand out as the premium audio product range of Philips.
For Philips’ sports headphone range GO, we created a high pace, high energy yet playful treatment. For the Fidelio range it’s all about premium design & high-end audio, combined in the term ‘crafted’. As visual treatment that reflects the premium Fidelio brand, we chose a picture-in-picture edit, combining stock footage, CGI and typography all together to create a very designed video, every visual crafted to tell a story. With an audio track that has enough energy and pace to showcase 7 product features in a 45 second video. We added the piano ourselves to create a more authentic musical feel.
Fidelio L4 – Product video
In these videos we wanted to create an edit where CGI and (stock) footage was flawlessly integrated into one single video. Real materials, tangible products and real people using the product. The last one is of course quite a challenge when there is no possibility to organise a real shoot. But with the right stock footage we were able to track and composite the products into multiple shots. In the day and age of AI technology this means we can now generate custom (stock) footage and combine that footage with high level CGI products or elements to showcase and/or demo products without the need of an actual physical model.
With typography and motion graphics we visualized the most important features without the need to fully explain them.
Would you like to get more information about 3D animation and/or product video productions? Send an email to vera@superbeing.tv and let’s see if we can create some motion magic together!
