If you SPECIALISE in eye care, where better to promote your services and treatments than in a cinema?
We produced for Bergman Clinics three cinema bumpers of 3 services they provide: cataract operations, eye laser treatments and children’s ophthalmology.
For these productions we used the parallax technique. When we’ve found a nice photo, we cut it into parts. We animate these separate elements as layers, at different speeds. This way, the layers overlap and the photo has a 3D effect. This creates the illusion of depth in a 2D image.
We always like to give our video and animation productions a personal touch. Like for this cinema ad, we illustrated the book cover in the spirit of our client. Sometimes the fun of creating is in the little things that help a production stand out.