Want to know how we work? Here is our production process in 7 steps – from idea to end result:
Step 01 – Script
Based on a rough draft of the story, we will start developing the idea into a full script. Depending on the treatment this could be a voice-over or visual script.
Step 02 – Treatment
We will look for the best way to deliver this story. A treatment can be described as the look & feel of the production. An example of a treatment could be a voice-over driven 2D graphical character animation on a different planet. The music for the video is often part of the treatment proposal.
STEP 03 – STORYBOARD
With the script and treatment weʼll start sketching out the story in visuals. Often this is a combination of sketches, text describing the visuals and styleframes that visualize the look & feel of the production.
STEP 04 – DESIGN
Once we have the storyboard we start with creating the final visuals. We illustrate all the elements needed before starting with the animation.
STEP 05 – PRODUCTION
The script, music, voice-over, designs and illustrations all come together in one timeline. We bring the story to life in animation.
STEP 06 – SOUND DESIGN
No animation is complete without sound design. When the timeline is approved the sound designer will add sound effects to create an extra dimension in the production. You no longer just see elements move, you can feel it!
STEP 07 – FINAL DELIVERY
Thatʼs it! The motion magic delivery date has arrived. We can deliver in all sorts of ways. But most often itʼs an hires MP4 in HD or 4K.